Privacy Policy
This privacy policy was last updated March 17, 2025.
Gorillaz Privacy Policy
Fans make artist careers possible, and data is how artists understand and interact with fans. This privacy policy describes how Gorillaz, including managers, partners, and agents working on our behalf, collects, uses, and shares data. It also describes your rights to control data about you. Legally speaking, G Corp Limited, Data Protection Number ZB879825 is the “controller” of this data and is primarily responsible for how it is collected, used, and shared.
The disclosures in this privacy policy cover websites, stores, campaign tools, fan clubs, live events, social media accounts, and similar technologies that are operated by or on behalf of Gorillaz. We refer to all of these together as our “Sites”.
Some platforms or partners we use may collect data for their own purposes as controller or joint controller. Those platforms or partners will provide their own privacy policy, which will apply to their collection and use of data. We do our best to partner with companies we trust to responsibly handle data about you, but please take a look at these other privacy policies so you understand how the partner will use your data.
How to contact us
If you have questions or concerns about this privacy policy or our data practices, contact us at privacy@gorillaz.com.
Information we collect and how we use it
We collect and use data about you as described here. Some data may be optional. The uses described here may be subject to your consent or other choices as required by privacy laws or other legal requirements.
| If you: | We may collect: | And use it to: |
| Visit our Sites. | IP address or similar network information, browser information, device identifiers information, cookie or similar identifiers, location based on IP address, language and time zone settings, and page interactions (such as scrolling, clicks, length of visits, pages viewed). | Understand traffic volume and use of our Sites, understand user demographics, identify and resolve technical issues, develop and personalize new features, generate audiences for online advertising, and measure the effectiveness of online advertising. |
| Sign up for our mailing list. | Email address, name, and in some cases city/country. We also collect information about how often emails are opened and links clicked from our emails. | Operate our mailing list, understand and improve the performance of our mailing list, create audience segments on social media or advertising platforms, and maintain records of our fans. |
| Sign up for our SMS list. | Phone number, name, country, and in some cases your email or city. | Operate our SMS list, understand and improve the performance of our mailing list, create audience segments on social media or advertising platforms, and maintain records of our fans. |
| Make a purchase from our merch store. | Name, billing and shipping address, email address, phone number, and products ordered. | Fulfill your purchase and provide customer support, manage past orders, recommend products you may like, understand and predict sales including through machine learning models, analyze customer trends, research and develop new products, and maintain records of our fans. |
| Sign up for a fan community site. | Name, username, email address, phone number, profile information (age, gender, interests), city/country, interactions with the fan club Site such as content engagement, and content you post or provide. | Provide a personalized fan community experience, manage your account including access to the Site, build fan profiles to understand interests and Site usage, and to send marketing communications or advertisements through email, SMS, or online advertising. |
| Log in to a Site, including a pre-save landing page or listening party, using a social media login. | Name, email address, and other information about your social media account disclosed at the time of login. | Connect your activity on the social media site to our Site, provide a better account creation and login experience, and better understand our fans and their preferences. |
| Enter a drawing, sweepstakes, contest, giveaway, or user-generated content promotion. | Name, email address, city/country, phone number, age, and any content or information you provide for the promotion. Winners may need to provide additional identifying information to ensure compliance with the promotion’s rules. | Operate the promotion, including communicating with entrants and validating compliance with the rules of the promotion. For promotions with user-generated content, your entry may be displayed publicly or used in other ways consistent with the rules of that promotion. |
| Contact us with a question or customer service request. | Name, email address, order information, and any information you provide about your question or concern. | Respond to your questions or concerns, research and address product or service issues. |
| Purchase a ticket to a Gorillaz show, interact with a promotion by our label or on a social media platform, or interact with certain features on streaming platforms. | Information about your purchase or interaction. | Help us understand our fans and personalize marketing and advertising messages. |
In addition to the above, we may use any data collected about you to manage your rights and choices, comply with legal or regulatory obligations, resolve disputes and enforce our agreements, secure our Sites, prevent fraud or other misuse, and protect the safety of our customers.
For individuals in the European Economic Area or United Kingdom, our legal bases of processing are:
- Consent for direct marketing such as sending you emails and any online advertising or tracking where consent is required.
- Necessary for performance of a contract for fulfilling merch purchases or other orders.
- Necessary for compliance with legal obligations where the data processing is required by law.Legitimate interest for other uses.
How we share information about you
We may share information about you in the following ways:
- With vendors who provide services on our behalf. These vendors will only use data about you for the purpose of providing services and not for their own benefit.
- With your consent or upon notice and opportunity to opt out, according to legal requirements.
- In response to a legally enforceable subpoena, court order, government inquiry, or other binding legal process.
- Where necessary to protect the rights, safety, or security of you or others.
We use some standard data practices that are considered a “sale” of personal information under certain laws including the. California Consumer Privacy Act. These include use of “custom audience” advertising features and standard online advertising tools on social media platforms such as TikTok, Meta, Google, and Snapchat.
Your rights
You may have the right to control how we collect, use, or share information about you, including rights to access, correct, delete, obtain copies of, withdraw consent for, or opt out of our processing of data about you.
To exercise these rights, please contact us as described in the “How to contact us” section above. We will respond as quickly as we can within the time periods required by applicable laws, which in most cases is between 30 and 45 days.
Storage and retention of data
Our default rule is that we keep information about you as long as it is needed for the purpose it was collected or for a use disclosed above. We will use reasonable security measures to protect your data.
We may use service providers that store data in different parts of the world, including the United States. We take reasonable steps to ensure our service providers comply with international data transfer requirements, usually through approved data transfer agreements.
Children
Our Sites are not directed to children. If you believe we have collected data about your child, please contact us and we will either delete that data or obtain your parental consent for its use.
Analytics, cookies, and tracking
We may use advertising technologies including cookies, tags, pixels, or similar. These technologies allow us to identify audiences of interested fans and target those fans with promotions and advertisements that we think may be of interest.
Some of these ads may be personalized, meaning they are intended to be relevant based on your prior activity or demographic information we or the advertising partner has about you.
We use analytics technologies to collect information about how users engage with our Sites.
Changes to this privacy policy
Any material changes we make to o ur privacy policy in the future will be posted here. We will also notify you of changes through email or login notifications. We encourage you to check our privacy policy periodically to refresh your understanding of our data practices.
Local rights and disclosures
Certain local and regional privacy laws require specific disclosures related to our data practices.
US State Disclosures
Depending on where you live, you may have some or all of the following rights, which can be exercised by contacting us as described in the “How to contact us” section above:
- Access and obtain a copy of personal information about you.
- Confirm the categories and/or specific pieces of personal information about you we have collected, used, disclosed, or shared with third parties.
- Correct inaccuracies or delete personal information about you.
- Opt out from targeted advertising and/or the sale of personal information about you.
- Non-discrimination for the exercise of your privacy rights.
If Colorado, Connecticut, or Virginia state privacy laws apply and you are a resident of on of those states, you may have the right to opt out from profiling that may produce legal or other significant effects and/or appeal any decisions regarding exercise of your rights.
If the California Consumer Privacy Act applies and you are a California resident, you may have the right to opt out of having your personal information shared with third parties for the third party’s direct marketing purposes.
We collect personal information from:
- Individuals directly.
- Business partners and affiliates.
- Service providers.
If you are not satisfied with the results of a privacy rights request you can contact us to appeal our decision as described in the “How to contact us” section above. Please include “Appeal” in the subject line of your message.
We may require validation of your identity before fulfilling your privacy rights request. Validation will vary depending on the type of request and risk of disclosure to an unauthorized person. Validation steps may include providing a copy of a government-issued identification or similar, logging in with an account, or providing other details that support the authenticity of the request.
You may designate a third party as an agent to make privacy rights requests on your behalf. An agent must be designated in writing or through a power of attorney. We will require a designated agent to validate their authority prior to fulfilling requests made on your behalf.
EEA and UK disclosures
If you are located in the European Economic Area or United Kingdom, you may have additional rights regarding our processing of personal data about you.
You may the right to:
- Access and obtain a copy of personal data about you.
- Confirm the categories and specific pieces of personal data about that we have collected, used, disclosed, or shared with third parties.
- Correct inaccuracies or delete personal data about you.
- Object to or restrict processing of personal data about you.
- Opt out from direct marketing, profiling, and/or targeted advertising.
If you believe our processing of personal data about you does not comply with applicable laws, you may also have the right to lodge a complaint with your local supervisory authority.
We do not process your personal data for automated decision-making.
Our processing of your personal data may require transfer of your personal data outside of the European Economic Area and United Kingdom. In these cases we will take steps to apply approved safeguards, usually through approved data transfer agreements.
In some cases you may have the right to request a copy of these safeguards, which you can do by contacting us as described in the “How to contact us” section above.